Work Experience

A career built around products, people, and words.

My career has taken me from building skis and talking to customers on the mountain to leading ecommerce copy, content strategy, SEO, and AI-assisted workflows.

Pickleball Central · Remote

Head of Copy

August 2022 – Present

I lead brand and product copy strategy for one of the largest ecommerce retailers in the pickleball industry, creating content across paddles, footwear, apparel, bags, and accessories.

  • Implement AI-assisted content workflows and modern SEO practices to improve PDP structure, scalability, discoverability, and customer engagement.
  • Spearhead product detail page layout and content structure improvements focused on conversion optimization, user experience, and search visibility.
  • Partner with design and marketing teams on performance-driven email campaigns, landing pages, promotional assets, and seasonal marketing initiatives.
  • Develop differentiated brand identities for multiple in-house product lines through messaging systems, About pages, and marketing collateral.
  • Balance AI-driven efficiency with strong editorial oversight to maintain authentic brand voice and product accuracy.
AI + Content Building AI-assisted workflows while maintaining editorial judgment and brand voice.
PDP Strategy Modernizing product pages around UX, conversion, search visibility, and customer needs.
Brand Systems Developing differentiated messaging across multiple product lines.
Feb 2021
Aug 2022

Backcountry.com · Salt Lake City, UT

Copywriter II

February 2021 – August 2022

  • Produced engaging ecommerce copy for premium outdoor brands across ski, snowboard, apparel, footwear, and technical gear categories.
  • Applied SEO best practices and customer-focused storytelling to improve organic traffic and enhance product discoverability.
  • Researched proprietary outdoor technologies and translated technical product specifications into accessible, conversion-focused messaging.
  • Collaborated with marketing and merchandising teams on seasonal campaigns, promotional initiatives, and brand storytelling strategies.
  • Contributed to site-wide content optimization efforts focused on clarity, consistency, and customer engagement.
Apr 2018
Jan 2021

Backcountry.com · Salt Lake City, UT

Copywriter I

April 2018 – January 2021

  • Created ecommerce product copy across outdoor apparel, equipment, footwear, and technical gear categories.
  • Built product knowledge quickly and translated technical specifications into accessible customer-facing messaging.
  • Supported SEO and site-wide content optimization initiatives.
  • Collaborated with marketing and merchandising teams on seasonal and promotional content.
Sep 2017
Apr 2018

Backcountry.com · Salt Lake City, UT

Seasonal Gearhead

September 2017 – April 2018

  • Guided customers through gear selection via phone and live chat, delivering personalized recommendations for outdoor apparel and equipment.
  • Built deep product knowledge across skiing, snowboarding, hiking, and technical outerwear.
  • Strengthened communication and customer experience skills while supporting high-volume ecommerce operations.
Sep 2014
May 2017

KF Skis · Salt Lake City, UT

Ski Engineer & Sales Associate

September 2014 – May 2017

  • Wrote and maintained product descriptions, specifications, and sales copy for a handcrafted ski manufacturer.
  • Participated directly in ski manufacturing processes, including composite layups, finishing, and quality control.
  • Assisted customers during on-hill demos and showroom interactions to match products with individual performance goals.
  • Supported sales operations, customer communication, and product education both in person and over the phone.

What I Bring

The toolbox has changed. The fundamentals haven't.

AI-Assisted Content Strategy Building workflows that use generative AI without sacrificing editorial quality.
Prompt Engineering Developing effective prompts and AI collaboration workflows for content production.
Ecommerce Copywriting Product pages, conversion-focused messaging, and customer-facing content.
SEO Content Strategy Search-focused content built around discoverability and customer intent.
Brand Voice Developing and maintaining consistent messaging across products and channels.
Content Architecture Organizing information around clarity, usability, and customer decision-making.
Product Expertise Translating technical product information into language customers can understand.
Creative Collaboration Working across marketing, design, merchandising, and ecommerce teams.
Creative Tools Adobe Creative Suite, Canva, HTML5/CSS, Microsoft Office, and Google Workspace.

Looking Forward

I'm interested in what happens when strong writing meets emerging technology.

My experience has given me a foundation in writing, ecommerce, product expertise, SEO, and brand strategy. AI has added another layer: the ability to rethink how content gets researched, created, edited, and scaled.

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